Farr Collective is an interdisciplinary design practice by Aria Safar focusing on graphic design, community, and spaces.
In graphic design, Farr Collectives combines cultural motifs from the Southwest Asian and North African (SWANA) region with contemporary influences that focus on clean lines, minimal ornamentation, and muted tones. This aesthetic and philosophy comes from Aria’s growing up in the Iranian diaspora in the West; feeling the closeness to his Iranian heritage, and pulling inspiration from his contemporaries in Tehran, Beirut, and Los Angeles.
In building community and spaces for community, Farr Collective brings in-person interaction to a higher level of engagement; reducing small talk and increasing meaningful engagement. To do this, Farr Collective pulls on the warmth of SWANA hospitality, and frank and forward discussions, without any love lost between conversants. At the same time, principles of low-fuss, and easily accessible gatherings and communication lower the barrier to connection.
Contact me with the button below or on Instagram for specific works or collaborations.
Also, you can book a stay at Farr House here.