FARR COLLECTIVE

Big Talk

Analogue x Art Basel Miami

About a month ago, our friend and food entrepreneur Celeste asked us, "Why aren't you taking Analogue to Art Basel?" We didn't have a good reason, and so one thing led to another, and we had an amazing opportunity to feature our plates at Izzy's, a recently opened restaurant right in Miami Beach during Art Basel

The road to Miami was a sprint. We hand-stamped hundreds of plates, prepared collateral, and finalized our look and feel. After all that, we have launched our first product: 40 plates for $20 you can buy right here.

What was really inspiring was the conversations we had with the Art Basel art community about the plates. We had people share intimate stories about their families, about masculinity, and the experiences of being a woman. They also told us about what the high heels design means to them (shaving legs, high heels, transgender issues), and shared topics they'd like to talk about for future designs (what it means to be American and dating, just to name a few).

We have launched, world!

Aria SafarComment